Anatomy of a Social Life  

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The Social Shift is happening right now, and it’s reshaping how women connect, spend time and build community. From smaller, more intentional gatherings to routine-based connection points, women are redefining what socialising looks like and where it happens. In fact, 45% say they want to see their friends more often, highlighting a growing gap between connection and the ability to act on it.  

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The social sphere is in an era of huge evolution – and brands must acknowledge these shifts to stay relevant and present in women’s ever-changing lives. 

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‘Anatomy Of A Social Life’ draws on proprietary research drawing from over 2,000 UK women, alongside perspectives from our cultural intelligence collective, The Thinkfluencers. 

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The  report  unpacks: 

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• What’s changing: the new social routines, behaviours and spaces shaping women’s lives today 

• Why it matters: how this shift is redefining where brands earn attention, trust and relevance 

• Where you fit: the role brands can play in these emerging moments of connection 

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