What we did 

Having  identified  crossover in our respective 2025 trends work, we partnered with  Hachette  to enrich their annual Trends Report - a resource designed to help their publishing teams make smarter, more future-facing decisions.  

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Our role was to bring depth and a more human lens  to Hachette’s data-led insights by contributing consumer verbatim and layering in the Think Stylist point of view. To do this, we supplemented our existing trends expertise with some additional audience research. 

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Susan Riley  also joined the panel at  Hachette’s  report’s launch event, bringing colour and perspective from both her role at Think Stylist and as Head of Brand at Stylist. 

 

What we delivered 

Across key macro and micro trends, we infused the report with real consumer voices and editorial insight - offering publishing teams a clear view of how these shifts are manifesting in women’s lives today, and what they want to understand and do next. 

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We also authored a first-person article on ‘learnout’.  Opening  the report, this piece explored the mindset shaping today’s consumers and the opportunity publishers have to offer meaningful support. 

 

Impact 

Our contribution brought the data to life, helping the teams at Hachette connect with the insights both emotionally and strategically. 

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As the client shared:   “Working with the Stylist team made a real difference to the launch of our flagship trends reports… they added valuable and actionable insights which brought the reports alive and gave us a different lens for understanding the consumer landscape.”