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We helped M&S understand the effectiveness of their bra fitting campaign.
The Task
Measure the effectiveness of the M&S bra-fitting campaign running January – April 2023 by tracking perceptions of bra-fitting, M&S and likelihood of getting a bra fitting pre and post campaign.
The Solution
Bespoke pre and post campaign quantitative surveys to the Think Stylist panel.
Result
Full campaign analysis report outlining awareness, perception and action taken as a result of the campaign.
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