What We Did

 

With a robust online quantitative survey with UK women aged 20-50yrs, we conducted a deep dive into women’s health, the key challenges our audience face and the information sources they use.  We also tested responses to health topics & facts featured in the book. 

 

What We Delivered 

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Through our insights we established:​ 

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• What health advice and support women need most 

• The health topics and facts that would work hardest as campaign hooks 

• The ideal positioning of the book as a complete, go-to guide to the female body​ 

• The power of highlighting the actionability of the advice in the book, as well as the importance of expert credibility s made accessible through Polly’s facilitation​ ​

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Impact

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The insights informed the launch campaign copy and creative, including the key focus areas for messaging -ensuring the marketing plan was both relevant and compelling to the key target audience. 

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