Our Approach:​ 

Through a bespoke study, combining quantitative and qualitative research, we gained insights into women's attitudes towards success and celebration.

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Qualitative Research: 5-day online community with 10 respondents.

Quantitative Research: online survey conducted with conducted in August 2024, gathering responses from Stylist women across the UK.

 

Impact

Through engaging with our audience, we uncovered powerful insights into how women define success, which achievements matter most, how they celebrate, and the barriers that prevent them from recognising their triumphs. 

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These findings shaped our call to action - for women to realise the little life wins that truly matter - and informed a content strategy that was not only audience-centric but also deeply rooted in consumer truths. 

 

PPA Awards Recognition

This campaign was Highly Commended at the 2025 PPA Awards, with judges specifically praising the strength of the insight at its heart.

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Alongside Stylist's win as Consumer Media Brand of the Year, this commendation recognised how our bespoke research and audience-first thinking translated into a campaign that was both creatively resonant and commercially impactful.

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Proof of what's possible when powerful insights and brilliant teams come together.