We helped Veet truly understand women’s deep-rooted emotions and attitudes to body hair with a bespoke exploratory insight study.

The Task

Help Veet demonstrate that they understand a woman’s relationship with her body hair like no other by uncovering how women truly feel about body hair, the emotions around it and their motivations to remove it.

The Solution

Think Stylist survey to understand women’s feelings and behaviours around hair and its removal with additional qualitative exploration via follow up interviews to delve further into emotions.

Results

Insight-grounded comms strategy with recommendations on distinct areas to pursue and direction on how these could be communicated within the campaign.